Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers

By: Andreas Hinterhuber

ISBN-13: 9781138101630
ISBN-10: 113810163X
Published date: 2016-09-29
Winner of the Overall Case Award 2014 The Case Centre best selling case 2013 – 2017 This book will be essential reading for sales and pricing specialists as well as business strategists, in both research and practice.