The Designing for Growth Field Book

By: Jeanne Liedtka, Tim Ogilvie, Rachel Brozenske

ISBN-13: 9780231187893
ISBN-10: 0231187890
Publisher: Columbia Business School Publishing
Published date: 2019
Designing for Growth showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project.