Strategic Public Relations Management (Routledge Communication Series) Third Edition

By: Erica Weintraub Austin

ISBN-13: 9780415517690
ISBN-10: 0415517699
Published date: 2015
The authors help readers move from a tactical public-relations approach to a strategic management style. The text demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.