Strategic Management of Technological Innovation (Fifth Edition)

By: Melissa A. Schilling

ISBN-13: 9781259539060
ISBN-10: 1259539067
Publisher: McGraw-Hill Education
Published date: 2016-01-21
Analyze. Formulate. Implement. Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.