Participation Marketing

By: Michael Brito

ISBN-13: 9780749482107
ISBN-10: 0749482109
Publisher: Kogan Page
Published date: 2018
“This book will help business leaders think strategically about employee advocacy as a new channel to market and will show them how to develop trusted brand messages. Participation in company activity and sharing content not only helps reach wider communities with trusted peer-to-peer endorsements, it also reinforces the credibility of a company as a positive brand experience. Alongside higher employee engagement, retention and productivity, Participation Marketing shows you how to work with the most vital influencers that any organization can have: its employees”–