New Venture Management

By: Donald F. Kuratko

ISBN-13: 9781138208919
ISBN-10: 1138208914
Published date: 2017
Preface — About the authors — New venture opportunities — New ventures : the quite giant — Ideation : the concept — Venture choices : the pathways — New venture development — Marketing : the customer — Legal considerations : the parameters — Strategic pricing : the hook — New venture finances — Startup capital : the injection — Financial statements : the scorecard — Financial analysis : the gauge — New venture growth — Human resources : the people — Successful business plans : the compass — Scaling ventures : the future — Index