Marketing Principles with Student Resource Access 12 Months

By: William M. Pride, O. C. Ferrell, Brian Lukas, Sharon Schembri, Outi Niininen, Riza Casidy

ISBN-13: 9780170386180
ISBN-10: 017038618X
Publisher: Cengage AU
Published date: 2017-09
This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you’ll need to succeed in today’s competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.