Marketing Communications Fifth Edition

By: Paul Russell Smith, P. R. Smith, Ze Zook

ISBN-13: 9780749461935
ISBN-10: 0749461934
Publisher: Kogan Page Limited
Published date: 2011
Marketing Communications has been listed as a “classic” by the Marketing Society. Paul Smith’s and Ze Zook’s understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Marketing Communications explores: -social media and websites -advertising -PR -sponsorship -direct selling The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a “marketing revolution,” the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user. With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications.