Managing Corporate Values in Diverse National Cultures

By: Philippe d’ Iribarne

ISBN-13: 9780415504638
ISBN-10: 0415504635
Publisher: Routledge
Published date: 2012
Based on research carried out in the subsidiaries of a leading global company, Lafarge, in the contrasting cultural environments of China, the United States, France and Jordan, Philippe d’Iribarne looks at how a Western company can and should manage its cross-cultural, corporate values in its foreign subsidiaries and whether these values are universal or only Western specific.