Integrated Marketing Communications with Student Resource Access 12 Months

By: William Chitty

ISBN-13: 9780170254304
ISBN-10: 0170254305
Published date: 2014
IMC is a key area within the marketing discipline and this is the 4th edition of our IMC text. Dr Edwina Luck has been added to the author team for this edition. This edition has been amended to lessen the focus on advertising, increase discussion of interactive marketing, include profiles on the interviewees featured in the videos and increase the number of case studies.