Exploring Innovation 3rd edition

By: David John Smith

ISBN-13: 9780077158392
ISBN-10: 0077158393
Publisher: UK Higher Education Business Management
Published date: 2015-02
Written with business students in mind, this book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life.