Essentials of Services Marketing 2nd edition

By: Jochen Wirtz, Patricia Chew, Christopher H. Lovelock

ISBN-13: 9789810686185
ISBN-10: 9810686188
Publisher: FT Press
Published date: 2012
“Essentials of Services Marketing delivers streamlined coverage of services marketing topics with an exciting global outlook. With its visual learning aids and clear language, students read less to learn more. For undergraduate services marketing courses.”–Publisher’s website.