Demarketing

By: Nigel Bradley

ISBN-13: 9780415816489
ISBN-10: 0415816483
Published date: 2014
This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.