Business Marketing: Connecting Strategy, Relationships, and Learning Third Edition

By: F. Robert Dwyer, John Tanner

ISBN-13: 9780072865783
ISBN-10: 0072865784
Publisher: McGraw-Hill/Irwin
Published date: 2005-01-21
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.