Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series)

By: Kathy Richardson

ISBN-13: 9780415526593
ISBN-10: 0415526590
Published date: 2015
With its practical orientation and scope, Applied Public Relations is the ideal text for public relations case studies or public relations management courses that emphasize stakeholder groups. Using current cases across a variety of industries, locations, and settings, Richardson examines how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices.