Advertising Campaign Strategy: A Guide to Marketing Communication Plans

By: Donald Parente, Kirsten Strausbaugh-Hutchinson

ISBN-13: 9781133434801
ISBN-10: 1133434800
Publisher: Cengage Learning
Published date: 2014-07-23
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you’ll see step-by-step how to take a great idea through the complete advertising process. And because it’s focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you’ll need to succeed in the class now and get your project chosen in the future. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.