The ROI of Pricing: Measuring the Impact and Making the Business Case

By: Stephan Liozu

ISBN-13: 9780415730716
ISBN-10: 0415730716
Published date: 2014
This book is the first to outline contemporary theories and best practices of documenting pricing ROI and making the case for pricing investments. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. This ground breaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.