International Marketing

By: Philip R. Cateora

ISBN-13: 9780070144477
ISBN-10: 0070144478
Publisher: McGraw-Hill Higher Education
Published date: 2008
“In this era of rapid global economic growth, knowledge of marketing in all cultures is increasingly important. By emphasising the strategic implications of competition in different markets, this text addresses international marketing imperatives and issues related to the practice of marketing. Particular attention is paid to Asia-Pacific geographical, social and cultural characteristics.”–Provided by publisher.